Digital Ad Sizes

One of the starting blocks of an effective digital campaign is having the right ad sizes. Below are creative standards for several ad platforms and units commonly used in digital advertising.

Facebook

Single image ad

  • Image:
    • 1200 x 628 pixels
    • file type: JPG or PNG
  • Text: 125 characters
  • Headline: 25 characters
  • Description: 30 characters

Google

Text ad

  • Headline 1: 30 characters
  • Headline 2: 30 characters
  • Headline 3 (optional): 30 characters
  • Description 1: 90 characters
  • Description 2 (optional): 90 characters

Image ads

  • Medium rectangle: 300 x 250 pixels
  • Large rectangle: 336 x 280 pixels
  • Leaderboard: 728 x 90 pixels
  • Half page: 300 x 600 pixels
  • Large mobile banner: 320 x 100 pixels

Note: Accepted file types for Google image ads are GIF, JPG, & PNG

Pandora

Audio Everywhere

  • :15, :30, or :45 seconds (:45 used only if disclaimer required)
  • File Type: .wav, .mp3, .aiff, .m4a, .mp4
  • Bit Rate: 320 kpbs

Display Tile

  • Tile Size: 500×500
  • File Size: 100kb max
  • File Type: jpg, static/non-animated

Banner

  • Banner Size: 300×250
  • File Size: 100kb max
  • File Type: jpg, png, gif

iHeart Digital

Audio

  • :30 seconds
  • :60 seconds
  • File delivery in MP3

Display

  • Mobile banner: 320 x 50 pixels
  • Medium rectangle: 300 x 250 pixels
  • Leaderboard: 728 x 90 pixels
  • Skyscraper: 160 x 600 pixels

Twitter

Promoted tweet

  • Body: 280 characters (links are 24 characters)

Image website card

  • Body copy: 280 characters
  • Title: 50-70 characters
  • Image: 800 x 418 pixels or 800 x 800 pixels
  • File type: PNG or JPEG

LinkedIn

Text ad

  • Headline: 25 characters
  • Description: 75 characters
  • Image: 50 x 50 pixels

Display ad

  • Size: 300 x 250 pixels
  • File type: GIF, JPG, PNG

Note: LinkedIn can run HTML5 display ads.

CampaignGrid

Display ad

  • Leaderboard: 728 x 90 pixels
  • Half page: 300 x 600 pixels
  • Skyscraper: 160 x 600 pixels
  • Medium rectangle: 300 x 250 pixels
  • File type: GIF or JPG

Video ad

  • Ad Unit Sizes
    • 640 x 480 4:3
    • 640 x 360 16:9
  • Supported formats: MP4, MOV, M4V
  • Minimum File Sizes
    • For 15 second video ads, file size should be at least 4 MB
    • For 30 second video ads, file size should be at least 8 MB
  • Additional Specifications
    • Video bit rate at least 2Mbps
    • Minimum video frame rate 15 fps
    • Maximum video frame rate 30 fps
    • Color depth: 32-bit
    • Key frames: every 1 second
    • Preferred resolution 640×480 (400×300 minimum)
    • Audio codec MP3
    • Video must be IAB VAST 2.0 compliant
    • Video/audio must be user initiated

Targeting options

  • Location
    • District (Congressional, State House, State Senate, County)
    • ZIP code
    • State
  • Audience
    • Gender
    • Age (18-29, 30-39, 40-49, 50-69, 70+)
    • Party Affiliation (Democrat, Republican, Unaffiliated)
    • Veteran
    • Primary Voting Frequency (0 – 4)
    • General Voting Frequency (0 – 4)
    • Donates to Liberal Causes
    • Donates to Conservative Causes
    • Average Donation Range ($100 or less, $101 to $250, $251 to $500, $501 to $1000, $1,001 or more, Unknown)
    • Estimated Income ($1k-$15k, $15k-$25k, $25k-$35k, $35k-$50k, $50k-$75k, $75k-$100k, $100k-$125k, $125k-$150k, $150k-$175k, $175k-$200k, $200k-$250k, $250k and up, Unknown)
    • Education (Bachelor Degree, Grad Degree, High School Diploma, Less than High School, Some College, Vocational Technical Degree, Unknown)