Notes from Flat Creek

It's time to launch

Allen Fuller - Saturday, June 23, 2012

Michael Hyatt, author and blogger, wrote a post recently titled "Embrace Permanent Beta and Launch" and the topic just jumped off of the screen:

Unfortunately, many people get stuck in this kind of no-man’s land. They want it perfect before they share it with the world. The problem is that they are missing scores of opportunities by waiting. Instead, they should get used to the concept of "permanent beta."

We have seen this time and time again through our RootsHQ and Studio 31A services, where we focus on creating a website design service that is quick, easy and personal. But too many people get wrapped up in the concept of "launch" as if we are about to send a book to the printer, with no opportunity to change so much as a comma once it is off to print. 

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About this blog

Peter Drucker once said business has only two functions - marketing and innovation. At that intersection, Flat Creek is always looking a step ahead, toward how marketing communications and technology can impact the world in new, significant ways. Notes from Flat Creek is where we share our thoughts along that journey.


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