Having worked in digital advocacy for over a decade now, this election was of particular interest because of the growing role of digital within the campaign. Through the lens of someone who believes that campaigns need to make more use of digital strategies -- like web, email, social media, and online advertising -- to be competitive, I studied the results closely, and have talked with digital and traditional operatives close to both presidential campaigns.
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Notes from Flat Creek
Why the Obama campaign won: Integration
Allen Fuller - Thursday, November 08, 2012
Guy Kawasaki: "What I Learned From Steve Jobs"
Allen Fuller - Monday, October 10, 2011
One of the most dynamic and successful businessmen around had some practical, personal perspective to share from working with Steve Jobs. Guy Kawasaki lays out several paradigm-shaping ideas in mere bullet points. A couple that struck home to me:
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It's the Audience, Stupid
Allen Fuller - Monday, March 07, 2011
Not a day goes by that we don't hear about the latest trend in digital marketing. Last week it was search engine optimization. Before that it was social networking. This week, I got an email from someone saying "it's all about mobile." Here's my take on the latest trends in online marketing:
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