Roots Report

Earlier today at an event in NYC, Google announced their new mobile transaction platform, Google Wallet. And while the impact will likely be felt almost immediately in the retail industry, for political fundraising, what will be the impact of this latest innovation? Hopefully, not much. 

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Welcome back to the work week. I hope everyone enjoyed their Labor Day weekend! Usually when we talk about video we are discussing recorded and edited video placed on YouTube. Today we are talking about live online video and it's rise in popularity. Also, we want to bring a search engine to your attention that will help you sift through Twitter and Facebook updates to find what you are looking for. Finally, Outlook users can now get real-time social network updates while checking their email.   

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From political online advertising to political interaction on Facebook, today's Daily Report touches on a little of everything. It seems these days everyone wants a piece of the political advertising pie and that includes AOL. Also, some politicians will do whatever it takes to interact with the people. One congressional candidate from Oklahoma takes part in small group gatherings and also interaction of his Facebook Page. And, not to go on and on about Facebook Places, but here is the breakdown of how it works.  

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Good afternoon everyone. I hope everyone is making it over this Hump Day. Today's articles will bring a few things to your attention that you may or may not have known existed. When it comes to the world of digital politics things are always being added or changed on a daily basis. We are here to help you stay informed. Enjoy!  

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Good afternoon to everyone! We have been posting a lot of articles lately about online advertising for campaigns and online budgets. The reason for this is because your online advertising strategy could be crucial to the election outcome. Today we are posting another link to an article about online ads but this one uses tips from the online strategy from the campaign of Senator Scott Brown. Also, we have a few tips for creating campaign YouTube videos and details about the new GOP.com.  

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Good afternoon to everyone. I wanted to share a few stories to get you over Hump Day and head into the weekend. Some of you may have seen this story when it aired last week on ABC News, but if not check out the video link below on how social media is changing politics as we know it. Also, if you are interested, you can now sign up for a White House email newsletter. And the campaign season is not over yet! I included a link to Google's campaign toolkit so you can double check and see what you are missing.  

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Happy Monday to everyone! Here's an idea to get you brain going this morning. Could your local political community become a digital community? 

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TwitCal is the newest way to stay organized across your personal and social calendars. Campaigns can easily apply this new app for better communication when it comes to campaign event planning. TwitCal users can link to other staff members to better manage campaign events. By syncing the entire campaign staff, everyone is updated when a new event is posted to a calendar or to Twitter.  

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Should your local government embrace iPad politics? 

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By Ally Parsons  

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