Roots Report

Good Monday morning to everyone! Election Day is just 8 days away and we wanted to offer some web resources to help you decide who your vote will go to. Also, we have a very interesting article about how politicians are targeting voters. Finally, does your brand loyalty give away your political preference. See which brands are favored by Republicans and Democrats.  

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TGIF everyone! We have always said Foursquare is going places, but even we didn't realize it could go this far! Speaking of Foursquare, we have a great example of one candidate using the location-based network for their grassroots campaign. And we leave you this Friday with the Facebook rankings of this election season. Have a good weekend! 

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Good morning everyone! I know I am a little biased, but today's Daily Report is a must read. Our articles today may help you make the necessary adjustments you need right before Election Day and help you get a jump start on 2012. Yesterday we talked about upcoming social media trends for 2011. Today we are talking about what social media trend will be very beneficial in 2012. Next, you may be satisfied with your Facebook Page, but Facebook landing tabs are a cost effective way to give your Facebook Page a customized look to stand out above the rest. Finally, it's important to know how your information is being shared on the Internet. A new study shows how your supporters are spreading your message.  

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Good afternoon everyone! Your campaign may not have the budget of California's Republican Gubernatorial Candidate Meg Whitman, but her online campaign strategies are to be admired. Also, regardless of what you may have heard, email use isn't going anywhere. It is still a great way to communicate with supporters. Finally, we want to know what social media tools do you find most useful to your campaign?  

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Alright everyone, we are halfway though the work week! We can do this! As always, we are here to make getting over the hump a little easier. Today, let's talk about Twitter followers vs. Facebook Fans and the value they have to you and your organization. Also, Twitter will soon expand their advertising platform to small businesses. While this doesn't benefit politicos yet, it will be beneficial to issue advocacy groups. Finally, after you understand the value of your social media following, take a look at the loyalty your Facebook Page fans have to your brand.  

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Happy Columbus Day everyone! Good news for those of you considering using mobile advertising. A new study says that majority of consumers see value in mobile advertising. Also, we discussed the changes with Facebook Groups the other day, but get all of the details from Mark Zuckerberg. Finally, find out why the first 10 seconds of your online video are the most important.  

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Good afternoon everyone! We are almost over the hump, but to help you the rest of the way we have a few articles of interest. Yesterday we discussed online reputation management and it's importance. Today we are reiterating that subject with a new poll that says 80% of businesses consider reputational risk a top concern. Next, you probably have a staff that helps write your press releases, emails and content, but they may not be the most skilled writers. We have a great reference guide to writing better press releases that you may want to pass around. Finally, NBC News' 'Meet the Press' is using Facebook to gather questions for senate debates.  

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I hope everyone out there is having as beautiful of a day as we are here at RootsHQ! Let's begin by talking about the rumor of a Facebook and Skpe merger and what that could mean for you. Moving right along, you may or may not have dabbled in developing a mobile app for your organization or campaign, but find out which mobile device the majority of app developers are choosing. Finally, I will leave you with some sad yet optimistic online advertising news.  

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Welcome to Wednesday everyone! You have made it half way through the work week. Political fundraising outside of a campaign's district is nothing new. What is new and worth noting is how the internet has contributed to national fundraising. Also, we have an article that compares email marketing to a six-month-old baby. Check it out, and after you read the article you may just agree. Finally, local advertising is growing and we have the numbers to prove it.  

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Good afternoon everyone! Yesterday we discussed the future of advertising on Twitter and today we have some updated news. Twitter's COO announced information today on their newest advertising product, Promoted Accounts. Do you manage your organizations blog? If so, we have some common mistakes that bloggers make that you don't have to. Finally, when targeting your supporters with ads, it's important to understand what mindset your supporter should have to fully take in your message.  

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