Roots Report

Understanding Facebook's New Email...I Mean Messaging System

Ally Parsons - Monday, November 15, 2010

What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.  

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Daily Report, November 5, 2010

Ally Parsons - Friday, November 05, 2010

Good afternoon everyone! TGIF! We have the social media tools that look to be the most useful in 2011. Next, see how Goodwill revamped their social media strategy to bring a profit. Finally, do you feel that you have issues to talk about? Do you feel a need to discuss these issues with the public? Well learn how to create your own internet talk show. 

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Daily Report, November 3, 2010

Ally Parsons - Wednesday, November 03, 2010

Good afternoon everyone! Well today is a brand new day in every sense of the word. Now that the elections are over, it's interesting to see the impact social media really had on the outcome of many races. Facebook is claiming users helped predict more than 70% of key races. Also, a pro business group took over YouTube's homepage on election day to push certain candidates. Finally, the GOTV efforts this year got a big push from social media. See how social networks helped encourage voters.  

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Daily Report, November 1, 2010

Ally Parsons - Monday, November 01, 2010

Good afternoon everyone and welcome to November! We have some new information about Facebook user activity that will help you map out your social media strategy when it will be most effective. Also, we can teach you how to be a "Twitter Ninja". Finally, find out why social media ROR could be better than ROI. 

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Daily Report, October 28, 2010

Ally Parsons - Thursday, October 28, 2010

Good morning Daily Report followers! Let's start off with why some politicians have verified accounts on Twitter and why others don't. Does Twitter prefer one side of the aisle to the other? Next, we have good news for your organization's writers. SEO is out and "SMO" is in. Finally, we leave you today with the top 5 location-based services and yes there are more out there than just Foursquare.  

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Daily Report, October 27, 2010

Ally Parsons - Wednesday, October 27, 2010

Good morning everyone! We have good news for Foursquare users! The official "I Voted" badge will be available on Election Day when you check in at your polling place. Also, does anyone remember MySpace? Well they are trying to get back in the social network game. Finally, have you fallen victim to the social media slump? We can help. 

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Daily Report, October 26, 2010

Ally Parsons - Tuesday, October 26, 2010

Good morning everyone! One of the best ways to get people to get out and vote is to help them know where to go. Google now has a widget that you can embed right into your website to help visitors locate their closest polling place. Next, has your campaign participated in a Twitter Chat? It may be a great way to sway undecided voters. Finally, everyone is talking about mobile ads, but it seems the political world has yet to fully grasp the concept.  

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Daily Report, October 22, 2010

Ally Parsons - Friday, October 22, 2010

TGIF everyone! We have always said Foursquare is going places, but even we didn't realize it could go this far! Speaking of Foursquare, we have a great example of one candidate using the location-based network for their grassroots campaign. And we leave you this Friday with the Facebook rankings of this election season. Have a good weekend! 

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Daily Report, October 21, 2010

Ally Parsons - Thursday, October 21, 2010

Good morning everyone! I know I am a little biased, but today's Daily Report is a must read. Our articles today may help you make the necessary adjustments you need right before Election Day and help you get a jump start on 2012. Yesterday we talked about upcoming social media trends for 2011. Today we are talking about what social media trend will be very beneficial in 2012. Next, you may be satisfied with your Facebook Page, but Facebook landing tabs are a cost effective way to give your Facebook Page a customized look to stand out above the rest. Finally, it's important to know how your information is being shared on the Internet. A new study shows how your supporters are spreading your message.  

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Daily Report, October 19, 2010

Ally Parsons - Tuesday, October 19, 2010

Good afternoon everyone! Today we are talking about billions. Our first billion (well actually 2 billion) goes to the amount of Internet users by the end of this year! Our next billion goes to the business of mobile. With Internet users surpassing the 2 billion mark and the business of mobile reaching $1 billion, I'd say it's official that your online reputation should be your number one priority. Finally, the Facebook-Bing deal may cause you to rethink your advertising strategy. 

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About this blog

Digital politics from Allen Fuller and the rest of the RootsHQ team. Roots Report brings you perspective on how technology impacts politics. From campaigns to advocacy, knowing how to use the right tech can be key to victory.


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