Roots Report

Earlier today at an event in NYC, Google announced their new mobile transaction platform, Google Wallet. And while the impact will likely be felt almost immediately in the retail industry, for political fundraising, what will be the impact of this latest innovation? Hopefully, not much. 

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Good morning everyone! One of the best ways to get people to get out and vote is to help them know where to go. Google now has a widget that you can embed right into your website to help visitors locate their closest polling place. Next, has your campaign participated in a Twitter Chat? It may be a great way to sway undecided voters. Finally, everyone is talking about mobile ads, but it seems the political world has yet to fully grasp the concept.  

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Good afternoon everyone! Today we are talking about billions. Our first billion (well actually 2 billion) goes to the amount of Internet users by the end of this year! Our next billion goes to the business of mobile. With Internet users surpassing the 2 billion mark and the business of mobile reaching $1 billion, I'd say it's official that your online reputation should be your number one priority. Finally, the Facebook-Bing deal may cause you to rethink your advertising strategy. 

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Happy Columbus Day everyone! Good news for those of you considering using mobile advertising. A new study says that majority of consumers see value in mobile advertising. Also, we discussed the changes with Facebook Groups the other day, but get all of the details from Mark Zuckerberg. Finally, find out why the first 10 seconds of your online video are the most important.  

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Welcome to October everyone! Let's start this Friday with a little laugh. How about getting public speaking tips from the one and only Ari Gold? Don't worry, it's safe for work and PG. Next, I have Twitter practices that you should avoid at all costs. I will leave you this Friday with an example of political mobile advertising. With all of our articles on mobile apps and mobile advertising, I felt an actual example would help get the point across. Enjoy your weekend everyone! 

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I hope everyone out there is having as beautiful of a day as we are here at RootsHQ! Let's begin by talking about the rumor of a Facebook and Skpe merger and what that could mean for you. Moving right along, you may or may not have dabbled in developing a mobile app for your organization or campaign, but find out which mobile device the majority of app developers are choosing. Finally, I will leave you with some sad yet optimistic online advertising news.  

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Good afternoon everyone! We are taking it easy on you this Hump Day. We have a video, a map and one article for you today. We have decreased your efforts but there is no shortage of knowledge here today. So sit back and check out today's Daily Report. We'll begin with the video since it is Hump Day and there is less work involved in watching versus reading. Hear from New York Times Technology Columnist David Pogue as he discusses where mobile is going. Next, we have an article that discusses the success of your TV spots in web video. And finally, we wanted to show you a map from Google that tracks the 2010 election ratings. This is all a part of Google's effort to "make it easier to track the daily changes in the political landscape". 

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Welcome back to Roots Report! It's obvious now that digital politics are among us, but are campaigns really grasping the concept of using the web to gain voters? Even with politicos Tweeting and creating Facebook Pages, one article shows that only 1% of political media dollars is spent on digital. And, a social network for non-profits is on the horizon. We have the video of Facebook co-founder Chris Hughes discussing his new project, Jumo. Finally, with the popularity of mobile apps growing it's important to know who is actually using them. 

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Happy Monday everyone and welcome back to the work week. Today we are discussing mobile advertising, texting in online donations and a possible Facebook phone. Have we peaked your interest yet? Read on the get all of the scoop. 

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Welcome to Tuesday everyone! Well it's official, social media has made it's way into political ads. Literally. One politician makes sure you know he's using social media by saying it in his newest ad. Also, we talked about the impact that Google's Priority Inbox may have on your email marketing campaign, and some people are taking an additional step to help supporters understand it too. Finally, we leave you with an interview with former AdMob CEO Omar Hamoui, now Google VP-product management, discussing the integration of AdMob and Google.  

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