Roots Report

Good Monday morning to everyone! Election Day is just 8 days away and we wanted to offer some web resources to help you decide who your vote will go to. Also, we have a very interesting article about how politicians are targeting voters. Finally, does your brand loyalty give away your political preference. See which brands are favored by Republicans and Democrats.  

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Good afternoon! Today we have a little bit of everything for you. Election Day is right around the corner, and you are putting up your political ads hoping to gain last minute votes. We have the trick to get your political ads the airtime they deserve. Next, find out who is having a hard time keeping up with the latest in online political advertising. Finally, we have seen how social media has shaped this year's election cycle, but what social media trends do you see happening for 2011? 

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Good afternoon everyone! Today we are talking about billions. Our first billion (well actually 2 billion) goes to the amount of Internet users by the end of this year! Our next billion goes to the business of mobile. With Internet users surpassing the 2 billion mark and the business of mobile reaching $1 billion, I'd say it's official that your online reputation should be your number one priority. Finally, the Facebook-Bing deal may cause you to rethink your advertising strategy. 

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Good afternoon everyone! Your campaign may not have the budget of California's Republican Gubernatorial Candidate Meg Whitman, but her online campaign strategies are to be admired. Also, regardless of what you may have heard, email use isn't going anywhere. It is still a great way to communicate with supporters. Finally, we want to know what social media tools do you find most useful to your campaign?  

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Alright everyone, we are halfway though the work week! We can do this! As always, we are here to make getting over the hump a little easier. Today, let's talk about Twitter followers vs. Facebook Fans and the value they have to you and your organization. Also, Twitter will soon expand their advertising platform to small businesses. While this doesn't benefit politicos yet, it will be beneficial to issue advocacy groups. Finally, after you understand the value of your social media following, take a look at the loyalty your Facebook Page fans have to your brand.  

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Happy Columbus Day everyone! Good news for those of you considering using mobile advertising. A new study says that majority of consumers see value in mobile advertising. Also, we discussed the changes with Facebook Groups the other day, but get all of the details from Mark Zuckerberg. Finally, find out why the first 10 seconds of your online video are the most important.  

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Good afternoon everyone! Whether you have RootsHQ in charge of your online reputation management or you are a do-it-yourself campaign, we have the basics you need to know to manage it successfully. Also, we have good news for our issue advocacy and non-profit folks. New research shows millennials are more likely to respond to the marketing of a cause when it is educational, offers products that support the cause and more. Finally, get the latest on Google TV. Would you ever consider using it? 

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Welcome to October everyone! Let's start this Friday with a little laugh. How about getting public speaking tips from the one and only Ari Gold? Don't worry, it's safe for work and PG. Next, I have Twitter practices that you should avoid at all costs. I will leave you this Friday with an example of political mobile advertising. With all of our articles on mobile apps and mobile advertising, I felt an actual example would help get the point across. Enjoy your weekend everyone! 

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I hope everyone out there is having as beautiful of a day as we are here at RootsHQ! Let's begin by talking about the rumor of a Facebook and Skpe merger and what that could mean for you. Moving right along, you may or may not have dabbled in developing a mobile app for your organization or campaign, but find out which mobile device the majority of app developers are choosing. Finally, I will leave you with some sad yet optimistic online advertising news.  

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Welcome to Wednesday everyone! You have made it half way through the work week. Political fundraising outside of a campaign's district is nothing new. What is new and worth noting is how the internet has contributed to national fundraising. Also, we have an article that compares email marketing to a six-month-old baby. Check it out, and after you read the article you may just agree. Finally, local advertising is growing and we have the numbers to prove it.  

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