Since political campaigns often come and go in a matter of months, we rarely have the time (or, quite frankly, the budget) to really focus on good SEO. But with over half of political activists using search engines to research candidates, issues, and breaking news, SEO can help position your campaign's website in their Google crosshairs.
When it comes to SEO, it really is about what we learned in kindergarten. Play fair. Don't cheat. Contribute to the discussion. Google will punish you if it finds you trying to game the system. So here's a few thoughts for putting together a simple but effective SEO strategy for campaign websites:
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Roots Report
SEO for political campaign websites
Allen Fuller - Friday, February 04, 2011
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Digital politics from Allen Fuller and the rest of the RootsHQ team. Roots Report brings you perspective on how technology impacts politics. From campaigns to advocacy, knowing how to use the right tech can be key to victory.Sign Up for Updates
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